Things I've designed, and built.

The deep dives. Problem, decisions, the tradeoffs underneath, and what shipped.

Flagship · Creatopy (now The Brief)

Lead designerUnified platformDesign system

Ad Studio: a unified ad-production platform

From two fragmented apps to one ad-production platform. I led the design from beta to v1 as the single responsible designer, and built the bottom-up design system underneath it.

35%↓ reduction in asset-production time for users, around v1.

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Systems · The Brief AI

System ownerPlatform-wideMUI · Storybook

The Brief Design System

The MUI-based system I built for Ad Studio, then scaled into the design language for the whole platform redesign. Three-layer tokens, a full component library, shipped to code in Storybook with engineering.

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Product work I shipped at The Brief, shown lighter than a full case study.

Agentic AI / UX

Agentic AI Flows

Google Veo3 video generation brought across The Brief, with an agentic media-type flow spanning the AI chat, Ad Studio, and the Brand Kit.

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Figma plugin

Figma Import Plugin

A Figma plugin that imports a selected frame straight into Ad Studio over the Figma API, with the workspace navigation and error states designed in.

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AI / UX

Predictive Scoring

Real-time creative auditing against brand guidelines and WCAG 2.1 AA, so issues get caught at creation instead of in review.

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AI / UX

Generative AI in Ad Studio

Generative AI arriving in the Ad Studio editor one model at a time, from Product Photography on Flux to Gemini, reference images, and video.

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Plugins, tools and apps I designed and built myself, with vibe coding. The same systems thinking, pointed at the tooling.