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Generative AI in Ad Studio

The story of how generative AI came to Ad Studio, one feature at a time. It started with Product Photography on Flux.AI: isolate the product from a creative, then place it in a new scene described in the chat prompt. From there it kept growing, with newer models, reference images, and video. Shipped in Ad Studio.

Type
AI / UX
Role
Concept to delivery
Year
2025
Product Photography in the Ad Studio editor: a brand creative on the canvas with the Product photography panel open on the right⤢ Click to zoom
Every new feature landed in the editor, on the same panel as the rest of the image controls.
Where it started: Flux.AI
The Product Photography flow across its states: start, image uploaded, and using an image as a mask, each shown with the editor and the panel⤢ Click to zoom
Isolate the product from the creative, describe a new scene in the chat prompt, and Flux.AI renders it there. Click to zoom in and pan across it.

The product is lifted from the creative itself. Same product, a new scene.

An upgrade: Gemini 2.5 Flash, aka Nano Banana 🍌
The same Product Photography flow across two model providers, Flux Kontext and then Gemini 2.5 Flash as the default⤢ Click to zoom
Same interface, better engine: the default model swapped from Flux Kontext to Gemini 2.5 Flash, the one the public came to know as Nano Banana. Click to zoom in.

Designed for the swap, not the model.

An addition: reference images
The Select assets modal: choosing reference images from Brand Kit folders, with the option to upload new ones, up to ten⤢ Click to zoom
Steer the result with up to 10 reference images, pulled from the Brand Kit or uploaded fresh. Click to zoom in.
A new medium: video
The video panel with the model picker open: Sora 2 and Veo 3.1 options, each with an explainer describing what the model is good for, from text-to-video to first-and-last-frame and reference-guided clips⤢ Click to zoom
Then video, with a range of models behind one panel. Sora 2 for text-to-video and image-to-video; Veo 3.1 for first-and-last-frame motion and reference-guided clips, each with an explainer for what it’s good for. Click to zoom in.
The Ad Studio editor with a brand creative selected on the canvas and the Image to video panel open, model set to Sora 2⤢ Click to zoom
Image-to-video, straight from a creative already on the stage. Click to zoom in.

Each new model slotted into the same editor, so the workflow never had to change. The surface stayed; the capabilities kept growing.

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