Things I've designed, and built.

The deep dives. Problem, decisions, the tradeoffs underneath, and what shipped.

Flagship · Creatopy (now The Brief)

Lead designerUnified platformDesign system

Ad Studio: a unified ad-production platform

From two fragmented apps to one ad-production platform. I led the design from first concept to v1 as the single responsible designer, and built the bottom-up design system underneath it.

40%↓ reduction in asset-production time for users, timed in the beta.

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Systems · The Brief AI

System ownerPlatform-wideMUI · Storybook

The Brief Design System

The MUI-based system I built for Ad Studio, then scaled into the design language for the whole platform redesign. Three-layer tokens, a full component library, shipped to code in Storybook with engineering.

95%component adoption across the product.

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Product work I shipped at The Brief, shown lighter than a full case study.

Agentic AI / UX

Agentic AI Flows

Google Veo3 video generation brought across The Brief, with an agentic media-type flow spanning the AI chat, Ad Studio, and the Brand Kit.

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Figma plugin

Figma Import Plugin

A Figma plugin that imports a selected frame straight into Ad Studio over the Figma API, with the workspace navigation and error states designed in.

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AI / UX

Predictive Scoring

An AI check that scores each ad size against brand rules and WCAG 2.1 AA, and explains what to fix.

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AI / UX

Generative AI in Ad Studio

The 2025 generative features I designed for Ad Studio: Product Photography on Flux, Gemini with reference images, and video on Sora 2 and Veo 3.1.

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Plugins, tools and apps I designed and built myself. The same systems thinking, pointed at the tooling.