Agentic AI Flows

The Brief AI helps marketing teams generate ad creatives at scale. This project brought Google Veo3 video generation to the platform and made media-type selection agentic, guiding people through intent, format, and parameters with minimal friction, across three surfaces: the AI chat, Ad Studio, and the Brand Kit. Shipped at The Brief.

Type
Agentic AI / UX
Role
Senior Product Designer, sole designer
Team
1 PM, 3 engineers, 1 QA, 1 ML engineer
Year
2025
The AI chat with the Select Media type picker open: Ad, Product Photography, Video, and UGC Video cards above the prompt bar
Media type, surfaced as a first-class choice: Ad, Product Photography, Video, or UGC Video. Pick Video and the prompt bar reshapes around Veo3. Click to zoom in.
Media type selection in the AI chat
The default chat prompt bar before a media type is chosen
Before: the default prompt bar.
The prompt bar after choosing Video, showing Veo3 as the active model with aspect ratio and resolution inline
After: Veo3 active, controls inline.

Choosing what to make used to be buried in menus. Here it is the first move

Video generation in Ad Studio
Ad Studio AI media panel on the Text to video tab, powered by Veo3, with duration, audio, resolution and mode controls and the credit cost shown inline
Text to video: Veo3, with aspect ratio, duration, mode and resolution.
Ad Studio AI media panel on the Image to video tab: upload a start frame and bring it to motion with Veo3
Image to video: a start frame, brought to motion.
Asset generation in the Brand Kit
The Brand Kit assets view with the Generate Asset panel open, where video generation joined image generation
Video generation reached the Brand Kit Generate Asset drawer too, with Text to video and Image to video tabs whose controls match Ad Studio for consistency. Click to zoom in.

Three small choices kept the agent legible and the user in control

Looking for a senior who can own it?

If that's the kind of person you're hiring, let's talk.

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