The roles behind the work.

Senior Product Designer with 10+ years in B2B SaaS, working fluently across design and front-end code. I use HTML/CSS, design tokens and Storybook to carry work from concept to shippable UI, which cuts the translation loss between design and engineering. Most recently I led design for AI-powered creative workflows at The Brief AI.

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Experience
10+ years
Most recently
Senior PD, AI
Domain
B2B SaaS
Based in
Oradea, Romania
01

Work experience

5 roles

The Brief AI (formerly Creatopy)

Senior Product Designer·Feb 2021 – Jan 2026
  • Spearheaded the UX architecture for AI-powered agentic workflows driven by leading image and video models. The system lets people generate ads, product photography and video from a single prompt, and still keep full editing control in a professional-grade editor.
  • Architected the Brand Template Permissions system, defining the locking and mandatory-asset logic that the Light Editor is built on. Enterprise clients could then scale content production to non-designers without losing brand consistency.
  • Led end-to-end product design for Ad Studio, a unified creative workspace, inside an agile Product Pod with PM, engineering and QA. Shipped the beta and cut asset production time for users by 40%.
  • Conceptualised and delivered the AI-powered Predictive Scoring engine in Ad Studio and Create Agent, auditing creative against brand guidelines and WCAG 2.1 AA in real time so issues surface before handoff or publication.
  • Rebuilt the editor's grouping into frame-based containers that match the mental model designers already have from Figma, and laid the groundwork for auto-layout.
  • Engineered PSD and Figma import, solving the parsing problems behind pixel-accurate rendering. Migration friction dropped and adoption among professional design teams accelerated.
  • Facilitated the exactly.ai integration, leading discovery and translating custom model training into native UI patterns, so people could generate style-consistent visuals in the platform's own design language.
  • Unified Shutterstock, Storyblocks and Melodie into the native editor, designing asset discovery and use that felt like one product rather than three bolt-ons.
  • Designed end-to-end authentication for Enterprise SSO, removing onboarding friction for high-value corporate clients.
  • Built and maintained a tokenised design system on Material UI, implementing the component library in Storybook with engineering to hold strict design-to-code parity.

Bannersnack

Lead UI/UX Designer·Jan 2019 – Feb 2021
  • Directed a design team of 2, establishing critique rituals and mentorship that lifted the quality and consistency of what the team shipped.
  • Architected and maintained a scalable design system, standardising components across the web app. Design-to-development handoff time fell by 30% and the UI held together across modules.
  • Designed an extensive internal Admin Dashboard for white-label clients, streamlining account provisioning, monitoring and the administrative workflows support and sales relied on.
UI/UX Designer·Jan 2018 – Jan 2019
  • Created user-centered designs weighing market analysis, customer feedback, user research and the technical constraints and opportunities underneath.
  • Worked with the product team to design and ship features across multiple in-house web apps.
Marketing Graphic Designer·Mar 2017 – Dec 2017
  • Partnered with a cross-functional team of 8 to scale banner production and marketing assets for multi-channel campaigns.

Paymo

UI Designer and Front-end Developer·Apr 2015 – Nov 2016
  • A hybrid product design and front-end role. I closed the gap between design and code by implementing high-fidelity mockups directly in HTML and CSS, holding 100% visual fidelity in the shipped product.
  • Designed visuals for landing pages and produced the final web assets.
  • Created marketing assets for online campaigns.
02

Key skills

AI & Automation
  • Agentic Workflow Design
  • Creative Automation
  • Prompt Design
Design Engineering
  • HTML/CSS
  • Design Tokens
  • Storybook
  • Front-end Implementation
Design & Systems
  • Product Design
  • Interaction Design
  • Visual Design
  • Design Systems
Research & Delivery
  • User Research
  • Prototyping
  • Journey Mapping
03

Tools

What I actually work in, day to day.

Design & Prototyping
  • Figma
  • Figma Make
  • Pencil
AI & Build
  • Claude Code
  • Google Antigravity
  • Lovable
Analytics & Research
  • Mixpanel
  • Statsig
  • Dovetail
  • Hotjar
Project Management
  • Linear
  • Jira
04

Courses and education

Courses / certificates
  • Design Thinking: The Ultimate GuideIDF · issued Dec 2022
  • Human-Computer Interaction (HCI)IDF · issued Dec 2022
  • Become a UX Designer from ScratchIDF · issued Oct 2021
  • Enterprise Design Thinking PractitionerIBM · issued Jun 2019
Education
  • Dennis Gabor UniversityBudapest, Hungary · coursework in Business Informatics

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