The roles behind the work.

Senior Product Designer with 10+ years in B2B SaaS and AdTech, taking ambiguous problems to shipped product. Most recently, at The Brief AI, I led design for Ad Studio, the platform-wide design system and agentic AI creative workflows. I also build, so I can test an idea in running code before engineering commits to it. Looking for a Senior or Lead role where systems thinking and building both count.

Download as PDF ↗
Experience
10+ years
Most recently
Senior PD, AI
Domain
B2B SaaS
Based in
Oradea, Romania
01

Work experience

5 roles

The Brief AI (formerly Creatopy)

Senior Product Designer·Feb 2021 – Jan 2026
  • Led end-to-end design for Ad Studio, The Brief's creative workspace, used by brands including AstraZeneca and British Council. Shipped the beta with a 10-person product pod (1 PM, 6 engineers, 2 QA); a timed task study showed 40% less asset-production time for users.
  • Owned the UX for agentic AI workflows on image and video models that turn one prompt into ads, product photos or video, all still editable in a professional editor.
  • Built the tokenised design system on Material UI as its only designer, with one engineer in Storybook, and scaled it from Ad Studio to the whole platform: 95% component adoption in an engineering code audit after v1.
  • Defined the Brand Template Permissions system, the locking and mandatory-asset rules behind the Light Editor, so enterprise clients could hand production to non-designers and keep the brand intact.
  • Conceptualised and delivered Predictive Scoring in Ad Studio and Create Agent: an AI check that scores each ad size on demand against brand guidelines and WCAG 2.1 AA before handoff or publication.
  • Designed PSD and Figma import, a key factor in 10+ enterprise teams choosing the platform (over $40K MRR). The Figma plugin passed 1,000 installs in its first year.
  • Rebuilt the editor's grouping into frame-based containers that match the mental model designers expect from Figma, laying the groundwork for auto-layout.
  • Designed end-to-end authentication for Enterprise SSO, removing onboarding friction for high-value corporate clients.
  • Brought Shutterstock, Storyblocks and Melodie into the editor, expanding the asset library people could search and use without leaving it.
  • Led discovery for the exactly.ai integration, translating custom model training into native UI patterns so people could generate style-consistent visuals inside the editor.

Bannersnack

Lead UI/UX Designer·Jan 2019 – Feb 2021
  • Led a team of two designers and set up regular critiques and mentoring, which raised the quality and consistency of our output.
  • Built and maintained the design system that standardised components across the web app, cutting design-to-development handoff time by 30% and keeping the UI consistent across product modules.
  • Designed the internal admin dashboard for white-label clients, which made account provisioning, monitoring and admin work simpler for the support and sales teams.
UI/UX Designer·Jan 2018 – Jan 2019
  • Created user-centred designs grounded in market analysis, customer feedback, user research and technical constraints.
  • Worked with the product team to design and implement features across multiple in-house web apps.
Marketing Graphic Designer·Mar 2017 – Dec 2017
  • Worked with a cross-functional team of 8 to scale banner and marketing asset production for multi-channel campaigns.

Paymo

UI Designer and Front-end Developer·Apr 2015 – Nov 2016
  • A hybrid design and front-end role: I implemented high-fidelity mockups directly in HTML/CSS, with 100% visual fidelity in the shipped product.
  • Designed landing-page visuals and produced final web and marketing assets for online campaigns.
02

Key skills

AI & Automation
  • Agentic Workflow Design
  • Creative Automation
  • Prompt Design
Design Engineering
  • HTML/CSS
  • Design Tokens
  • Storybook
  • Front-end Implementation
Design & Systems
  • Product Design
  • Interaction Design
  • Visual Design
  • Design Systems
Research & Delivery
  • User Research
  • Prototyping
  • Journey Mapping
03

Tools

What I actually work in, day to day.

Design & Prototyping
  • Figma
  • Figma Make
  • Pencil
AI & Build
  • Claude Code
  • Google Antigravity
  • Lovable
Analytics & Research
  • Mixpanel
  • Statsig
  • Dovetail
  • Hotjar
Project Management
  • Linear
  • Jira
04

Courses and education

Courses / certificates
  • Design Thinking: The Ultimate GuideIDF · issued Dec 2022
  • Human-Computer Interaction (HCI)IDF · issued Dec 2022
  • Become a UX Designer from ScratchIDF · issued Oct 2021
  • Enterprise Design Thinking PractitionerIBM · issued Jun 2019
Education
  • Dennis Gabor UniversityBudapest, Hungary · coursework in Business Informatics

Looking for a senior who can own it?

If that's the kind of person you're hiring, let's talk.

Copies hello@tamaskiraly.com to your clipboard
hello@tamaskiraly.comlinkedin.com/in/kiralytamasProfessional career